Applewild School Rebrand

Applewild School is a small, independent school in Fitchburg, Massachusetts that nurtures young minds in unique, individualized ways.

Through a series of administrative and rebranding changes, it had lost its appeal and the brand was milquetoast

An a middle school alumnus, I offered to help them rebrand. Their new brand was based on an elm tree logo that references an iconic tree on its property; the tree, however, encoded far more symbolism than they had previously thought. I wrote this manifest that now hangs on their walls as a plaque for the whole school and prospective families to digest.