#GMCPlaybook

To start real conversations about each week's NFL matchups, we used professional-grade Hall-of-Famer, Marshall Faulk, as a catalyst. Every week for 17 weeks of the regular season, he'd record an authentic conversation starters based on that week's matchup. 

Then—most importantly—we utilized the local beat writers for the 32 NFL teams as influencer and media channels to spark these conversations amongst fans and haters alike. 

This season-long social campaign for GMC as the official vehicle of the NFL. Over 500 pieces of original content. Lots of happy NFL fans.